social media proposal template

if you want to win business as a social media marketer, you don’t just need the skills. ), helping both you and your client understand the objectives, deliverables, and expected outcomes of your social media efforts. (for more details on what questions to ask and where to find the answers, check out our guide to conducting a social media audit.) clearly outline the objectives and goals of the social media campaign.




it needs to be clear when to measure the goal, what the success metric is, and how it ties into the overall brand goals. (whether that’s a flat rate or by the hour is up to you and your client to decide.) gain insights into prospective clients, their industry, and competitors, and then reference real data in your proposal to demonstrate a deep understanding of the current social media landscape. use this social media proposal template as your starting point, and add or subtract as you need to. a social media audit is the best way to review and improve any social marketing strategy.

social media proposal overview

for freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow. the tricky part of writing a proposal is that you need to persuade the client of your abilities without outlining every step. an important part of a client relationship is managing their expectations. in the client consultation, you should be able to understand what their needs are for social media and how you can help them.

why should you be the one to work with this client and not your competitor? to avoid limbo and a continual back-and-forth between you and the client, write down what happens after the proposal is sent. just like when you write and design a resume, make sure your proposal is easy to read for the client. with all of this in mind, you should be able to create your own social media proposal template.

i’m glad we had the opportunity to connect so that my team and i could get a clear understanding of your social marketing expectations. our plan is to engage our social media audience by sharing company news, press releases, events, employee spotlights, and more. we will utilize social channels to connect with your follower base, and engage them with promotions to get them excited about both current events, and the brand itself. as you know, successful social media marketing is the best way to get noticed.

reference the client’s existing weaknesses and talk about how adopting the points above will help your client to achieve their social media goals. the current weaknesses [sender.company] will work to improve are as follows: use of more consistent promotional campaigns, use of photo marketing/infographics, and using analytics to demonstrate effective social media marketing. ​[sender.company] is in the fun business of marketing through the various social media channels to drive web traffic, engage an audience, run social campaigns, and contribute unique content to follower base. your signature below indicates acceptance of this social media marketing proposal and entrance into a contractual agreement with [sender.company] beginning on the signature date below: present your social media strategy with this free social media presentation template that you can customize and use for free. links to such third party materials are for your convenience and does not constitute an endorsement of such third party materials.

social media proposal format

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social media proposal guide

a social media proposal is a document through which you explain to your prospects how your services will help them achieve their social media goals. this information will help you propose the right goals and social media marketing platform to your potential client in the social media proposal. it’s time to craft a social media proposal that demonstrates an understanding of your prospect’s needs and how your marketing agency is the best to fulfill them. here, you can use the s.m.a.r.t goals technique to clearly define the social media goals you will achieve for your clients.

everything you propose here will be based on the interaction and learning you had with your prospect and social and competitive audits. posting schedule: state how often you will be posting on a particular social media handle and its effect on the overall strategy. in the final section of your social media proposal, you guide the client with the next steps they have to take after accepting or reading the proposal. in order to write a client-winning social media proposal, you must go through the following steps during your client discovery session: