sponsorship proposal letter template

we’ll cover everything you need to know about sponsorship letters: what they are, how to write them, who to send sponsor letters to. in addition to the good feeling that comes with supporting a non-profit organization they believe in, donors have more to gain — especially businesses. more importantly, you want to sow the seeds for a long-term relationship. by the end of the letter, you want them to be inspired to be involved in your organization in a way that extends beyond a one-time donation.

now it’s time to whip out your pen (or laptop) and get to writing! you don’t have to write every word of every letter from scratch, but you should at least write a tailored opening that demonstrates you know something about them. a chance to show their customers that they care about the cause? when you get to the part about sponsoring, offer a number of ways to be involved with your organization. it may seem like a lot of work, but targeting the right people with the right offer is more likely to result in meaningful support from individuals and corporate sponsors — leading to more donations down the road.

sponsorship proposal letter overview

a sponsorship letter is a fundraising request sent to prospects that offers the recipient an incentive in exchange for a cash or in-kind donation. please include your donation in the self-addressed and stamped envelope included in this letter or come by our offices at [address] to make a contribution. as a leader at your company/small business owner/csr manager, you understand the need for [solutions to a problem that your nonprofit is trying to solve]. show that you both want to help your community and that everyone wins with their sponsorship of your organization, the community included. be specific make it clear in your letter that you’re asking for a sponsorship to fulfill a specific need and not to increase general funding. use that to your advantage and send sponsorship letters to a large selection of prospects. to make a contribution, simply include your gift in the self-addressed and stamped envelope included with this letter or hand-deliver your donation to [sports club address]. you can go to one organization for the food and another for the beverages — just be sure to specify what you need in your request.

be sure to include a few compliments about the food you’re requesting within your sponsorship letter. be specific with your request you auction theme needs to be included within the letter, as well as any items you’re hoping for and items you will not be accepting. regardless of the amount you choose to give, your company name will be included in our event program and you’ll be included in the press release that we’ll publish on our website. while you can outline the details of the different incentive levels in your sponsorship levels document, you can broadly highlight the mutual benefits that come with a donation. for instance, if you want businesses to sponsor a table at your gala or the supplies for a new facility, you should address that information directly. include your email and phone number leave your contact information in the letter so that interested sponsors can contact you to hash out the details. create a hierarchy to make it easier for your donors and your organization, it might be worthwhile to create a hierarchy of giving levels. while you many not be able to list out everything you were able to accomplish down to the last penny, you can give your donors a solid idea of how they contributed to your cause and mission. take a look at our favorite fundraising letters and download your very own templates.

sponsorship letters are one of the best ways to start a conversation between your nonprofit organization and a potential sponsor about forming a mutually beneficial partnership. as you plan your next fundraising campaign, consider enlisting a business to sponsor one of your fundraising or stewardship events. one of the best ways to partner with a corporate sponsor long term is to ask them to promote your cause to employees engaging in their matching gifts program. teams like [team name] provide students between the ages of [age] and [age] a safe place to get physically active and make connections with their peers. since sports teams are fixtures of their community, your sponsor will appreciate that they’ll be given a platform to get the word out about their business for years to come. that’s where looking for a sponsor to help address your funding needs can come in handy!

alternatively, you might send your letter to a company outside of the food service industry. however, your nonprofit can propose a sponsorship in which the partner provides in-kind contributions of all sorts of goods. whether in person or online, auction fundraising events are one of the best ways to engage your supporters and raise a good bit of money. whether you’re a nonprofit organization, a school, or a church, volunteer support is one of the best ways to serve your community. we’d like to propose a partnership with your organization where you act as our official sponsor and encourage your employees to volunteer their time at the event. all of us at [nonprofit name] can’t begin to tell you what your partnership has done, and neither can the community that you helped.

sponsorship proposal letter format

a sponsorship proposal letter sample is a type of document that creates a copy of itself when you open it. The doc or excel template has all of the design and format of the sponsorship proposal letter sample, such as logos and tables, but you can modify content without altering the original style. When designing sponsorship proposal letter form, you may add related information such as sponsorship proposal letter pdf,sponsorship letter sample,sponsorship request letter for event,sponsorship proposal letter template word,sponsorship letter template free

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sponsorship proposal letter guide

let’s take a look at five types of sponsorship letters and how to write them in a way that stands out. many consumers prefer a business that shows their investment in their community regularly, making a sponsorship opportunity an excellent way to make a big splash and bring a good cause to the forefront. be specific about what you’d like them to sponsor, what timeframe you’re looking at, and the expectations that come along with a sponsorship of this kind. becoming a sponsor can bring [local business] new business and showcase how our values align in the mission to solve [your mission/challenges at hand].

the sponsorship would be primarily financed with a donation of any amount from $[dollar amount] to $[dollar amount]. for example, do you have a branded hashtag that both your sponsors and your organization can use to promote your fundraiser or event? a sponsorship letter isn’t just a letter — it’s a go-to tool designed to build partnerships that raise money and awareness for your organization. no matter which of these five sponsorship letters you send, ensure you do your homework and convey a clear, compelling message.

when filling out this sponsorship proposal template, remember you are introducing yourself, what you “bring to the table,” and explain why the product(s) or service(s) of your target audience should be associated with your event. add an infographic to break up the monotony of text in your proposal. when presenting your sponsorship proposal to potential clients, you can outline the benefits and opportunities they’ll receive while sponsoring your event or project.

an overview of your company should be concise, and transition smoothly to details of the event seeking sponsorship (location, fundraising, etc.). check out our [event.name] video from last year to get a better understanding of how special this event is and the impact corporate sponsorship has in making a difference. using pandadoc’s project proposal template allows you to easily customize fonts, line item the deliverables offered across sponsorship levels, and expedite your sales process of getting a well-crafted sponsorship letter in the right hands, and at the right time. links to such third party materials are for your convenience and does not constitute an endorsement of such third party materials.